Awajiya has released the first ever “Hittaridako” series bento boxed lunch box with a design of the 500 Series Shinkansen!

Awajiya, a bento box lunch box company headquartered in Higashinada-ku, Kobe, started selling “500-series Hippippirdako Meshi” on November 8 to commemorate the 50th anniversary of the opening of the entire Shinkansen line next spring.

The Shinkansen opened in Okazaki in 1972, and the entire line between Osaka and Hakata opened on March 10, 1975. To commemorate the 50th anniversary of the opening next spring, Awajiya and JR Saitama collaborated to develop a commemorative ekiben.

The product is a collaboration ekiben between Awajiya’s signature product, “Hippippippadako Meshi” and the Shinkansen “500 series” that runs on the Sanyo Shinkansen line.

The jar and wrapping paper of the regular Hippippippippadako-meshi have been changed to the original specifications. The pot has an innovative design that mimics the paint job of the Series 500, and the wrapping paper also depicts the heroic figure of the Series 500.

In addition to the station sign (Shin-Kobe) and Shinkansen cars (Series 300, N700S, and Type 923), an acrylic key ring with a secret design (one type) is included as a novelty item. One key ring will be provided for each product, and it is up to you to choose which one you would like. The novelties are limited in quantity, but the commemorative products will continue to be sold after the novelties are distributed.

＜A word from the reporter:
The novelties are perfect as gifts for train lovers, for home use, or for a train trip on the Shinkansen! The cute appearance of the

product

will make you want to look at it all the time.

Date of release

November 8, 2024 (Friday)

Product

Series 500 Hittaridako Meshi (500 Series Hittaridako Rice) 1,680 yen (tax included)

Sales

Sold at Awajiya stores and online store

• Awajiya official website https://all.awajiya.co.jp/