New Fukuju Product is an Environmentally Friendly Junmai Sake for Sustainable Sake Brewing

(Higashinada-ku, Kobe), brewer of the Japanese sake “Fukuju,” will start selling “Fukuju Junmai-shu Eco Zero,” the world’s first sake with zero carbon dioxide (CO₂) emissions in the sake making process, on October 20, 2010.
Fukuju Junmai-shu Eco Zero 720ml” 1,500 yen (excluding tax)
Since its establishment in 1751, Kobe Shu-shin-kan has won many awards at sake competitions held in Japan and abroad. The company’s junmai ginjo sake has been served at official Nobel Prize events, and the company is a popular sake brewery with a high reputation overseas as well.
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The new “Fukuju Junmai Sake Eco Zero” pursues an extremely natural taste. It is the world’s first sake that contributes to decarbonization (carbon neutrality) in the food supply chain by achieving zero carbon in the brewing process.
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In addition to using carbon-neutral city gas, the brewery reduces energy consumption in the rice milling process by reducing the amount of rice polished. The company also aims to reduce the environmental impact of the rice milling process by reducing the amount of energy used in the milling process by reducing the polishing of the rice. They are also making efforts to reduce environmental impact by using “ecology” bottles, in which the product label is eliminated and the design is printed directly on the bottle.
The product will go on sale at Kobe Shu-shin-kan’s sales outlet “Kuragen Shop Tomeikura” from October 20, and will be available for pre-sale at the online store “e-Shop Shu-shin-kan” from October 18! They will also be sold to department stores and liquor stores in the future.
<Reporter’s Comments>
We will continue to actively promote initiatives to address various social issues in order to connect our desire to produce delicious sake without placing a burden on the environment with all the people involved in our value chain. ＜
“Kobe Shu-shin-kan” is brewing sake based on the principle of “making delicious sake without placing an environmental burden on the environment. The company’s efforts, of course, are of great interest to us, but we are also curious about the taste! It looks like this environmentally friendly approach through sake will spread from Kobe to the rest of the world!

Detailed information

Release date

October 20, 2022 (Thursday)

Product

Fukuju Junmai Sake Eco Zero 720ml” 1,500 yen (tax not included)

Sales

Kobe Shu-shin-kan’s sales store “Kurago-Shop Tomeikura” Find it on GoogleMap
Online store “e-Shop Shu-shin-kan”, etc.

• Kobe Shu-shin-kan https://www.shushinkan.co.jp/