Appearing again this year! Awajiya’s “Hyogo Prefectural Police version”, a popular product that always attracts attention on SNS

Awajiya, a bento box lunch box company headquartered in Higashinada-ku, Kobe City, began selling the third “Hyogo Prefectural Police Version Hittaridako Meshi” in cooperation with the Hyogo Prefectural Police on May 8.

The National Traffic Safety Campaign is held twice a year to promote and spread the idea of traffic safety among the public, to encourage people to observe traffic rules and practice proper traffic manners, to promote efforts by the public themselves to improve the road traffic environment, and to thoroughly prevent traffic accidents. The product will be sold in conjunction with the Spring National Traffic Safety Campaign, which will be held from May 11, 2012.
The ceramic plates of the “Hittaridako-meshi” are specially designed in black and white to resemble a Hyogo Prefectural Police patrol car, and rubber and paper are used to create a red light. The limited-edition design of this high-impact hittabidako meshi has become a hot topic on social networking sites when it goes on sale, and it is sold out immediately.

In addition to the “prevention of special fraud” illustration on the top of the wrapping paper, there are new illustrations to raise awareness of “prevention of distracted driving” and “wearing bicycle helmets”. You can enjoy the familiar flavors of octopus, conger eel stew, soy sauce rice, and more. <A word from the reporter>
A product that has been popular every time it is released on SNS is back again this year! Designed to please everyone from small children to the elderly, the Hittadako-meshi is sure to be the talk of the town.

Sales period

May 8, 2023 (Monday) – Late June (scheduled)
* Will end as soon as sold out even during the period.

Product

Hyogo Prefectural Police version of Hippippradako Meshi: 1,480 yen (tax included)

Sold at

Awajiya stores (Shin-Kobe, Kobe, Nishi Akashi, Tarumi Station, Kobe Hankyu, Kobe Daimaru, Seishin Chuo, Ashiya Daimaru, Kawanishi Hankyu, Takarazuka Hankyu, Nishinomiya Hankyu, Tsuruhashi, Hanshin Umeda, Osaka Takashimaya, Takatsuki Hankyu, Senri Hankyu, “Ekibenya Matsuri,” “Ekibenya Odori” at Tokyo Station Gransta Tokyo, and others )
* For store information:
For online store:

Inquiries

TEL 078-431-1682 (Office hours: 8:30-17:30)

• Obento no Awajiya official website https://www.awajiya.co.jp/