Toyo Nuts presents “Sakanatsu High!” Movie of the character is Dandy Sakano

　Toyo Nutz Foods (Fukaehama-machi, Higashinada-ku, Kobe), known for its “Sakanattu High! (Fukaehama-machi, Higashinada-ku, Kobe City), known for its “Sakakanattu High!” confectionery, began showing a PR video “3 o’clock Sakanattu! featuring comedian Dandy Sakano.

Sakanattu High!” Image character “Sakanattukun

　The company’s long-selling product “Sakanattu High! The image of the “School Lunch Snack” is “Sakanattsu Hi! In order to break away from its image as a “school lunch snack,” the company has been implementing a variety of measures since March of this year, including “declaring its entry into the exam snack market” and “conducting a survey on the secrets of snacks that are popular with parents and children,” in the hope of putting the product on supermarket shelves. Thanks to these efforts, the company began selling the snacks at supermarkets nationwide last month.

　The products are “Regular Type (10g x 30 bags)” (1,620 yen) and “School Lunch Type (7g x 30 bags)” (1,296 yen).

　To commemorate “starting to appear on shelves,” the company produced 30 videos with the hope that “mothers who are busy with work, child-rearing, housework, etc. every day will feel a sense of dust. Every day at 3:00 p.m., the videos are released on the company’s official YouTube channel and X (formerly Twitter), and the existing landing page for the product has also been redesigned for a limited time to a Mr. Dandy Sakano version.

　The video reveals the identity of the product’s previously unidentified image character, “Sakanakutsukun. Mr. Dandy Sakano, wearing a yellow suit and red bow tie, who looks exactly like the character, appears as the stuffed animal in the video.

　After the video shooting, Mr. Dandy Sakano said, “I was surprised when I first heard that we were going to shoot 30 videos, but thanks to the staff around me, it went more smoothly than I had expected and we were able to finish without incident. I am looking forward to seeing them on store shelves.

　Rika Otsuyama, head of the company’s planning group, said, “Dandy Sakano’s Ghetto is so popular with the public that there is no one who does not know it, and it gives us a sense of security that makes us want to take a breather. I wanted “Sakanakakutsukun” to be known by everyone. I hope that people will enjoy the “3 o’clock wisecracks” while eating their snacks, which are so surreal they make you laugh and relax.