KOBE
Akashi
(5 Kaigan-dori, Chuo-ku, Kobe City), whose main product is beef noodle, launched “Unseasoned Plain Rice Noodles” on March 1, which you can season yourself.
Cooking image of “Unseasoned Kenmin Yaki Beef Noodle Plain
The company was founded in Kobe in 1950 by Taiwanese-born Kenmin Takamura as Kenmin Shokai. In 2020, the company’s popular product “Kenmin Yaki Beefun” was recognized by Guinness World Records as the “Longest Selling Yaki Beefun Brand. In 2020, the company’s popular product “Kenmin Yaki Beefun” was recognized by Guinness World Records as the “longest selling Yaki Beefun brand.
According to an Internet survey conducted by the company, the frequency of people cooking their own dinner has been on the increase even after the new Corona has eased the restrictions on activities.
The challenge in making weekday dinners is to balance “homemade” and “easy,” and about 80% of the respondents thought that homemade cooking requires not only food preparation and cooking, but also “seasoning the food by oneself.
The new products are “Unseasoned Kenmin Yaki Beef Plain (approx. 50g x 3 packages)” and “Unseasoned Kenmin Soup Beef Plain (approx. 46g x 3 packages)” (above, 243 yen). 3-serving packages are equivalent to about 2 servings each of “Kenmin Yaki Beef Plain” and “Kenmin Soup Beef Plain” and the cooking method is The cooking method is the same.
Chinese chef Tomoji Wakiya, who has introduced many original recipes using Kenmin Foods products on his official YouTube video channel, such as “Healthy Jade Beef Noodle Beef Noodle” and “Soupless Tantan Beef Noodle,” says, “This is an excellent product that can be made quickly with just a frying pan and your favorite meat and vegetables. Depending on the seasonings, you can enjoy variations of Japanese, Western, and Chinese flavors. It tastes even better if you add flavorful accents such as baby sardines, salted kelp, and cheese,” says Tomonori.
The product is sold at supermarkets nationwide.
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