Kobe Tartan” pop-up store “Kobe Pipo” at Kobe Loft

　On February 16, Kobe local brand Kobepipo will open a pop-up store at Kobe Loft on the 4th floor of the new building of Kobe Hankyu (8 Onogara-dori, Chuo-ku, Kobe City).

Kobe local brand “Kobepipo” designed with Kobe’s famous places and people

　Kobepipo is an abbreviation for “Kobe People,” and was launched in 2017 (Heisei 29), the 150th anniversary of the opening of the port of Kobe. This unique character brand offers sundry goods and stationery with motifs of people and the city with Kobe’s famous landmarks in the background. It is spreading as a new Kobe souvenir in the form of novelty goods and collaborations with industry, government, and academia.

　Kobepipo currently has 36 characters of various ages, genders, and backgrounds. Sakurako” is a 25-year-old office worker at a small to medium-sized company who enjoys visiting Kobe’s sweets and cafes on weekends. President Oyama,” who runs an auto parts factory, is 63 years old and enjoys playing golf and eating Yakiniku Kami-Minos (grilled meat) in Shinkaichi. Akiko Miyako, the designer of the brand, says, “I wanted to convey the idea that everyone is special in their own way. I am sure that everyone who passes by the station has their own story, just like Kobepipo.

　During the period, about 30 newly designed goods, including “Kobepipo Original Pattern Memo,” will be on sale for a limited time. A “Kobe Tartan Festival” dealing with the local fashion “Kobe Tartan” will also be held at the same time.

　Hours are from 10:00 to 20:00 (until 17:00 on the last day) until March 17.