UCC Group 90th Anniversary Project: “Special Movie” Starring Gen Hoshino

　UCC Group (headquartered at 7 Minatojima-nakamachi, Chuo-ku, Kobe City), which will celebrate its 90th anniversary on May 1, opened a special website on March 9 for its “UCC 90th Anniversary Project.

Gen Hoshino visiting the UCC Rokko Island Factory

　Since its establishment, UCC has been developing its coffee business globally, from cultivation to a single cup of coffee, with the aim of “delivering delicious coffee to as many people as possible, anytime, anywhere.

　This project, based on the concept of “Delicious coffee is made from ’90 years of challenges,'” introduces the company’s 90-year history of sincerely dealing with coffee and its current challenges through its brand ambassador, Gen Hoshino, an actor, musician, and writer.

　Mr. Hoshino, who is also participating in the “COFFEE CREATION” project, which aims to “communicate the ‘delicious facts’ that make up UCC coffee,” has released a three-part web video “UCC 90th Anniversary Special Movie,” in which he goes behind the scenes to find the “delicious facts” behind UCC’s “90-year challenge. anniversary special movie” in which Mr. Hoshino goes behind the scenes to find the “delicious facts” behind UCC’s “90-year challenge”. Currently, the first part, “Behind-the-scenes tour of roasting technology,” is on view, and the second part, “Behind-the-scenes tour of innovation,” will be released on March 16. The second “Behind-the-Scenes Tour of Innovation” will be released on April 16, and the third “Behind-the-Scenes Tour of “From Cup to Farm”” will be released on April 23.

　From April 10 to 24, a total of 90 people will receive a copy of the “UCC 90th Anniversary Book,” which includes a tour of the UCC Rokko Island Factory, the UCC Innovation Center, and the UCC Coffee Museum, as well as the 90 years of UCC history and current challenges, all of which appear in the web video. The UCC 90th Anniversary BOOK,” which includes a book of Mr. Hoshino’s visit, UCC’s 90-year history, and current challenges.

　Mr. Hoshino said, “Through the photo shoot, I was able to realize where coffee beans come from and by what kind of people they have been carefully selected. I realized that a lot of people’s thoughts go into making a good cup of coffee. I think my coffee life is about to change” (original text).