Kobe Keizai Shimbun’s first-half PV ranking No. 1 is “Night Bakery

　The Kobe Keizai Shimbun’s No. 1 PV (page view) ranking for the first half of 2024 was an article introducing the start of “Night Bakery,” an attempt to sell bread collected from Kobe bakeries at night.

　The ranking is based on the PV of “Headline News” distributed during the six-month period from January 1 to June 30 of this year, with the top 10 ranking as follows (the date of publication is shown in parentheses).

1. “Night Bakery” started in Oji Park, selling bread collected from bakeries at night (6/4)

Hirosaki Neputa” parade at Kobe Harbor Land in its third year (May 27)

KITASUZU HAUS” in front of Kita Suzurandai Station, Kobe, to become a new regional base (April 9) 4.

Grand opening of Kobe Suma Sea World, with the simultaneous opening of an integrated hotel (May 30) 5.

Kobe Luminarie” to be held for the first time in 4 years, seeking a sustainable way to celebrate its 30th anniversary (Jan. 19)

Patisserie Bruetta” in Rokko to sell contest-winning creations using the same recipe (Feb. 26). 7.

7. select golf store in Sannomiya, Kobe, offers golf wear that “looks good” (Feb. 16)

Gelato specialty store in Oji Park, Kobe, wins 6th place at the International Gelato Contest (Feb. 21)

9. “Ghost in the Shell” panel exhibition at Kobe Marui: “Kobe City Public Safety Section 9” also rebooted (1/19)

10. student entrepreneurs start lunch business in Oji Park, Kobe, aiming to recycle lost bread (2/5)

　No. 1 “Night Bakery” is a business started by “Bestieat” (6 Suidosuji, Nada-ku, Kobe), a startup that collects and repackages unsold bread from bakeries in Kobe and sells it as “Asupan” at pop-ups and events. The business has become so popular that people line up before the start time every time. The same startup also ranked at No. 10.

　The second-ranked Kobe Harborland “Hirosaki Neputa” Departure has been held in Kobe since 2022, the third time this year, triggered by the launch of direct flights between Kobe and Aomori by Fuji Dream Airlines in March 2020. The event is intended to convey to Kobe citizens the attraction of the Hirosaki Neputa, which is designated as an Important Intangible Folk Cultural Asset of Japan, and to attract visitors to the Hirosaki Neputa Festival to be held in Hirosaki City in the first week of August. This year, for the first time, a “Neputa parade” was held, which many participants enjoyed.

　KITASUZU HAUS” at No. 3 and “Kobe Suma Sea World” at No. 4 showed a high level of interest as new “places” that started in Kita and Suma wards of Kobe City.

　The fifth-ranked “Luminarie” was held for the first time in four years after Corona, and with next year’s 30th anniversary approaching, the event introduced a movement to discuss a sustainable way of being.