The
City of Kobe, together with Dentsu Inc. and TYON Inc. are operating an official city SNS account, “Tweet Kobe,” to provide effective information dissemination incorporating marketing techniques, and to increase opportunities for people living outside the city, including those in the Tokyo area, to be reminded of Kobe and its attractions on a daily basis.
Kobe is also working to increase opportunities for people living outside of the city, including those in the Tokyo metropolitan area, to experience Kobe on a daily basis.
This time, in collaboration with Kobe Gakuin University, we will communicate the attractiveness of Kobe from a university student’s point of view. As the importance of the related population grows, we will work to create Kobe fans, with a particular focus on the younger generation.
![logo](https://www.city.kobe.lg.jp/images/57527/logo.png)
Outline of Initiatives
Approximately 20 students from Kobe Gakuin University will participate in the program and learn practical SNS marketing techniques that will be useful after they enter the workforce, as well as work for approximately 3 months to acquire young Kobe fans.
1) Receive a lecture on SNS marketing methods from Dentsu and TYON.
2) Based on the lecture, students will conduct their own research and interviews with new ideas and perspectives from the students’ point of view, and actually create posts on Twitter “Tweet Kobe” to convey Kobe’s attractiveness.
After the postings, the students analyzed trends in responses and reactions to each post and re-created the postings. Based on the results and overall feedback, consider measures to create more young Kobe fans.
*1) already conducted
■About 20 participating students
(affiliations are as follows )
・Associate Professor Miwa Morishita’s seminar, Faculty of Global Communication
・Student broadcasting station, Newspaper Association, Volunteer Activities Support Office
■”Tweeting Kobe” posting period by students (*Subject to change )
1st: 2022 (Fri.)
During the posting period, the Twitter account page of “Tweet Kobe” will be designed in collaboration with Kobe Gakuin University
.
About the city’s official SNS “Tweet Kobe
As a new approach to public relations for local governments, full-scale operation has begun based on the joint research with Dentsu Inc. The aim is to increase the number of people and companies that talk about Kobe and to create Kobe fans who support Kobe by using marketing techniques based on “conversational” communication on SNS, rather than conventional one-way information dissemination, and by fostering a sense of familiarity with Kobe, which cannot be achieved through advertisements. Operation.
(Reference) Twitter reach: 15,139,266 reaches (actual results from April to September 2022)
<Account>
Twitter: @tsubuya_kobe
Instagram:
@tsubuya_kobe
The
City of Kobe, together with Dentsu Inc. and TYON Inc. are operating an official city SNS account, “Tweet Kobe,” to provide effective information dissemination incorporating marketing techniques, and to increase opportunities for people living outside the city, including those in the Tokyo area, to be reminded of Kobe and its attractions on a daily basis.
Kobe is also working to increase opportunities for people living outside of the city, including those in the Tokyo metropolitan area, to experience Kobe on a daily basis.
This time, in collaboration with Kobe Gakuin University, we will communicate the attractiveness of Kobe from a university student’s point of view. As the importance of the related population grows, we will work to create Kobe fans, with a particular focus on the younger generation.
![logo](https://www.city.kobe.lg.jp/images/57527/logo.png)
Outline of Initiatives
Approximately 20 students from Kobe Gakuin University will participate in the program and learn practical SNS marketing techniques that will be useful after they enter the workforce, as well as work for approximately 3 months to acquire young Kobe fans.
1) Receive a lecture on SNS marketing methods from Dentsu and TYON.
2) Based on the lecture, students will conduct their own research and interviews with new ideas and perspectives from the students’ point of view, and actually create posts on Twitter “Tweet Kobe” to convey Kobe’s attractiveness.
After the postings, the students analyzed trends in responses and reactions to each post and re-created the postings. Based on the results and overall feedback, consider measures to create more young Kobe fans.
*1) already conducted
■About 20 participating students
(affiliations are as follows )
・Associate Professor Miwa Morishita’s seminar, Faculty of Global Communication
・Student broadcasting station, Newspaper Association, Volunteer Activities Support Office
■”Tweeting Kobe” posting period by students (*Subject to change )
1st: 2022 (Fri.)
During the posting period, the Twitter account page of “Tweet Kobe” will be designed in collaboration with Kobe Gakuin University
.
About the city’s official SNS “Tweet Kobe
As a new approach to public relations for local governments, full-scale operation has begun based on the joint research with Dentsu Inc. The aim is to increase the number of people and companies that talk about Kobe and to create Kobe fans who support Kobe by using marketing techniques based on “conversational” communication on SNS, rather than conventional one-way information dissemination, and by fostering a sense of familiarity with Kobe, which cannot be achieved through advertisements. Operation.
(Reference) Twitter reach: 15,139,266 reaches (actual results from April to September 2022)
<Account>
Twitter: @tsubuya_kobe
Instagram:
@tsubuya_kobe