The second version of a popular product that became a hot topic on SNS! Awajiya “Umi no

Awajiya, a bento box lunch box company headquartered in Higashinada-ku, Kobe City and celebrating 120 years in business, will release “Umi no ‘Moshi wa 118 Hittari Meshi'” and “JR Freight Container Lunch Box Akashi no Taimeshi Hen” on January 7 for a limited time.

The “Moshi moshi” no. 118 Hittari Meshi” is a collaborative effort to promote awareness of the Japan Coast Guard’s emergency call number “118” among a wider audience.

The blue urn, which is reminiscent of the sea, is specially designed to depict a mobile rescue team coming to the aid of an octopus from a helicopter. The hanging paper states, “For ‘incidents and accidents’ at sea, call 118,” and features an illustration of a Japan Coast Guard diver encountering an octopus in the ocean.

The rice is made with squid, which is abundant in the sea under the jurisdiction of the Fifth Regional Security Headquarters in Kobe, and is used as the filling.

The “JR Freight Container Lunchbox: Sea bream rice from Akashi” to be released on the same day is an ekiben that uses a lunchbox with a JR freight container motif. When the first version was released last year, the response was far greater than expected, and it became a big hit on SNS. The first “Meishi tai meshi” was a big hit on social networking sites. And “When will it be green? The second collaboration was realized in response to such requests as “When will the second product be released? It took about a year of development to complete the product this time.

The second product uses a container modeled after a specially painted “19D type container” of which only 50 were made to commemorate 50 years of railroad container transport. Inside the container is a serving of Akashi’s famous “tai meshi” (sea bream rice). The product is available at Awaji-ya stores and online. ＜Awajiya,
always a hot topic of conversation with its humorous collaborative products, has decided to sell two new products! This time, it is the second version of the popular and much talked-about ♡ product, both of which will make a big impact and are too interesting to resist!

Sales

period

From January 7, 2023 (Saturday)

Product

– “Umi no ‘Moshi’ wa 118-ban Hittaridako Meshi” 1,300 yen (including tax)
*Quantity of 20,000 units planned
– “JR Freight Container Lunchbox Akashi no Tai-meshi Hen” 1,600 yen (including tax)
*Quantity is limited daily

Sales stores

Awaji-ya (in Hyogo Prefecture, Shin-Kobe store, Kobe Station store,

Tarumi Station, Nishiakashi store)

Tarumi Station, Nishi Akashi Store, Sannomiya Station Bento Market Store, Ashiya Store, Ashiya Daimaru Store, Kobe Hankyu Store, Kobe Daimaru Store, Seishin Chuo Store, Kawanishi Hankyu Store, Takarazuka Hankyu Store, Nishinomiya Hankyu Store, Takatsuki Hankyu Store)
*For store information
*For online store,

please

contact us

TEL 078-431-1682 (Hours: 8:30 – 17:30)

• Bento no Awajiya Official Websitehttps://www.awajiya.co.jp/